How We Work
The work has the same shape in every tier. A senior practitioner talks to your customers and sets a strategy with you. Then they design, build and ship with your team, for as long as it helps.
That practitioner directs a team of AI agents and draws on one shared practice that every engagement adds to. The judgment stays theirs.
We interview your customers and bring your stakeholders into one facilitated workshop. Each conversation is a point on the line.
A product strategy, a plan, and several concepts that show both. The concepts can arrive as working code. Whether to continue is a decision you make with those in hand.
The line closes. We design, build and ship with your team, take what shipped back to customers, and go round again. Our AI agents work inside that loop with us.
A delivered product. A team, built and in place. Or an ongoing agreement in which we advise and direct the product that ships. You know all three before you start.
We interview your customers. We bring your stakeholders into one facilitated workshop, so the people who own the decision hear the same evidence at the same time. Then we align what we heard with your business strategy.
You receive a strategy and a plan, with several concepts that show both. The concepts are there so the strategy can be judged as product, not as a document. Because your practitioner builds with a team of AI agents, they can arrive as working code. Whether to continue is a decision you make with all of it in hand.
The Runway is fixed price, and we quote it on the call. It is how most clients start. If you already know us, you can start a tier directly.
A recent example, for a restaurant-technology company: one 90-minute conversation with the key decision makers to understand the problem, then five customer interviews. We presented multiple options and delivered a customer-validated product, ready to ship, in three weeks.
Every tier runs in The Loop. We work inside your feedback loops with customers and stakeholders, and our AI agents work inside them with us. We design and build with your team, ship, and go again. The work ends in a delivered product, a team built and in place, or an ongoing agreement in which we advise and direct the product that ships.
Each practitioner directs a team of AI agents, which is how one senior person carries the work from the customer conversation to the merged change. All of our practitioners draw on one shared practice, built into how those agents work, and every engagement adds to it. The judgment stays with the person on your team.
The code can go straight into your repo. Where your engineers own the codebase and review everything that enters it, we work in our own repo and deliver reviewed pull requests they merge on their terms.
For larger companies we also deliver the design system as code, with years of design judgment and proven heuristics built into it, so anyone on your team can generate flows and components that stay inside it. It is how the work keeps paying off after we step back.
Fractional. One senior practitioner on your team.
Fractional Team. Several senior practitioners across the skills you need: product design, product, engineering and account service. Quoted after a free 30-minute call.
Fractional + Hire. We start knowing we will replace ourselves, and we hire the people who do. Quoted after a free 30-minute call.
Hire can be added to Fractional or Fractional Team at any point.
Book a call and we will tell you what The Runway would cover for you, or which tier fits if you are ready to start.